Scope 4 weeks Categories Graphic Design, Branding
Tool Adobe creative suites Client Lantao design academy
Role Graphic design work for Maxoffice design studio, cooperate with my colleagues to come up proposals. This is my design proposal for Lantao.
Memory, Locals, Market, Development, Society, Mobility, Innovation, Cities, Production, Economy, Perspective, Leadership, Intensive, Form ...
Platform, Journey, Exchange, Multiply, Limits, Critics, Collaboration, Learning, Fun, Change, Connection, Display, Research, Vision ... LanTao is the first commercial design school in China, I design whole VI system for them to improve their reputation and identity.
LanTao VI should be Systematic, Dynamic, Friendly, Open and Real-time Formed. It can manage all academy contents, promote them via multimedia and communicate the brand philosophy.
We designed web structure for Lantao. First hierarchy is homepage, academy, education, lab; second hierarchy is specific content of each part. Third is web payment and register system.